Privacy Policy

Last updated: October 22, 2026

Baobicute operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). Baobicute is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot identify you or reasonably be linked to you.

Depending on how you use the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:

• Contact details, including your name, address, billing address, shipping address, telephone number, and email address.
• Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your transaction history.
• Communications with us, including information you provide when contacting us, such as when submitting a customer support inquiry.
• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you use or browse the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with personal information;
• Automatically through the Services, including information collected from your device when you use our products or services or visit our website, and through cookies and similar technologies;
• From our service providers, including when we engage them to provide certain technologies and to collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing, Personalizing, and Improving the Services

We use your personal information to provide the Services, including to perform our contract with you; process payments; fulfill your orders; remember your preferences and items you are interested in; send you account-related notifications; process purchases, returns, exchanges, or other transactions; create, maintain, and otherwise manage your account; arrange shipping; facilitate returns and exchanges; support the posting of reviews; and provide a personalized shopping experience, such as recommending products related to your purchase history. This may include using your personal information to better personalize and improve the Services.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email, text message, or postal mail, and displaying online advertisements for products or services on the Services or other websites based on items you have previously purchased or added to your cart and your other activities on the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account; provide a secure payment and shopping experience; detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activities; protect public safety; and maintain the security of our Services.

If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else.

Communicating with You

We use your personal information to provide customer support, respond to your needs, provide effective service, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies; investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings; and address or investigate possible violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. These circumstances may include:

• To Shopify, vendors, and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• To business and marketing partners to provide marketing services and advertise to you. For example, we work with Shopify and third-party services to support personalized advertising based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share your information for targeted advertising and marketing based on your online activity across different merchants and websites. To exercise your right to opt out of these uses, click here.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as for shipping products or through your use of social media widgets or login integrations.
• Within our affiliates or corporate group.
• In connection with a business transaction, such as a merger or bankruptcy; to comply with applicable legal obligations, including responding to subpoenas, search warrants, and similar requests; to enforce applicable Terms of Service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located outside the country where you live, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information we collect about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding the use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms of service.

We do not guarantee and are not responsible for the privacy or security of these websites, including the accuracy, completeness, or reliability of their information. Information you provide on public or semi-public platforms, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, and its use by us or third parties is not restricted.

Our inclusion of such links does not, by itself, imply any endorsement of the content on those platforms or of their owners or operators, unless otherwise stated on the Services.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. If you are a parent or guardian and become aware that your child has provided us with personal information, you may contact us using the contact details below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and we may decline your request in certain cases as permitted by law.

Right to Access / Know

You may have the right to request access to the personal information we hold about you.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

In certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.

Right to Opt Out of Sale or Sharing for Targeted Advertising

Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information, or to opt out of the processing of your personal information for purposes considered “targeted advertising” under applicable privacy laws. To exercise your right to opt out of these uses, click here.

Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, we will automatically treat this as a request to opt out for the device and browser you use to visit the website. If we can associate the device sending the signal with a Shopify account, the opt-out request will also apply to that account.

To learn more about Global Privacy Control, please visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent by your browser or device.

Managing Communication Preferences

We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as communications about your account or orders.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details below. To learn more about how Shopify uses your personal information and any rights you may have, including rights relating to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. As permitted or required by applicable law, we may need to verify your identity before processing your request.

Under applicable law, you may designate an authorized agent to submit requests to exercise your rights on your behalf. Before accepting a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner within the periods required by applicable law.

Complaints

If you have concerns about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using those contact details, or to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the destination country has been recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our privacy practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide any notices required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at official@baobicute.com or contact us at:

Room 602, 6th Floor
2C Argyle Street
Mong Kok, Kowloon
Hong Kong SAR